Bayer an analysis

Closing the Bayer Loophole: Sounghun Lee Edited By: This is reflected in 35 U. This uncertainty is especially problematic with reference to new technologies.

Bayer an analysis

Currently, United Laboratories led the market with 4 of its entries among the top 10 brands: Alaxan, Biogesic, Medicol and Aspilet. The industry segment can be divided further by ingredient that targets different market segments: First used as a drug for rheumatism and over the years, more applications had been discovered.

It is also effective as an anti-inflammatory, anti-pyretic and analgesic. Local prices ranged from P0. However, aspirin should be taken on a full stomach otherwise gastric irritation could occur. Considered as the most popular ingredient in the country, it is effective as a pain reliever for headaches and as an antipyretic.

Price varies from P0. However, when taken in large doses, could cause irreversible liver damage. Compared to aspirin, it has very weak anti-inflammatory properties, which made it ineffective for treating pain with inflammation such as muscle and joint pains. Ibuprofen has an anti-rheumatic drug effective for joint pains.

It has a good anti-inflammatory properties and has the ability to reduce fever. Price varies from P3. Locally, brands containing ibuprofen included Alaxan and Midol. Mefenamic acid has good anti-inflammatory and analgesic properties making it preferred remedy for muscle and dental pains.

However, this medicine was not considered as a full OTC product. Since the Bureau of Food and Drugs requires the higher dosages mg to be prescribed by doctors, the mg is the only dosage sold OTC without a prescription.

Brands that have this ingredient are Ponstan and Dolfenal. Since the entire segment is in the growth stage, there are opportunities and threats that need to be considered.

If clinically proven, the property Aspirin can be used as a chemoprophylactic agent that can compete with another category like antibiotics.

Therefore hurting the OTC market share and will be competing in a different category. There is an increase of budget conscious consumers for medicines that values low price and proven effectiveness.

The rise of the generic brands can kill sales for branded medicines and lessen their market share. Among the 4 divisions, the Consumer Care division is the biggest with three major business units: Among the three, Insect Care is the biggest and very stable and is the sales and profit generator of the organization.

Bayer is the market leader in this segment. Focusing on OTC, this presented the biggest growth opportunity for the company because Bayer is still a small player in the Philippine Market.

But looking at the global performance of this product, it continued to be the best selling non-prescription analgesic brand outside the United States and is the market leader in Europe and Latin America. Worldwide sales approximated DM1Billion with total sales volume of 17 billion tablets worldwide a year.

Because of this, the OTC segment in the Philippines, specifically Bayer Aspirin, has been identified as one of the products that could deliver growth to the Consumer Care Division. Data shows the following Strengths and Weaknesses of the Bayer Aspirin product: It has a strong brand image supported by years of proven efficacy and being the original aspirin.

Newer generation is not aware of the brand since communication is less for Bayer Aspirin.


Price is cheaper than most of the leading competitive brands P1. Most people refer to doctors as the ultimate source for medical advice and value their inputs when it comes to the drugs they can take and therefore is the main influencer when it comes to purchasing medicines.

[Marketing Strategy]Bayer AG (A) Case Study Analysis & Solution

Most communication materials for brands that are allowed be advertised are usually tied with the image of doctors to further strengthen the brand image. Targeting this group of individuals with a good sales promotion will definitely increase awareness and sales of the brand.

Bayer an analysis

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MUNICH, GERMANY - SEPTEMBER Corentin Tolisso (R) of FC Bayern Muenchen celebrates his first goal with teammate Thomas Mueller during the Bundesliga match between FC Bayern Muenchen and Bayer 04 Leverkusen at Allianz Arena on September 15, in Munich, Germany. Bayer AG (BAYN) - Financial and Strategic SWOT Analysis Review provides you an in-depth strategic SWOT analysis of the company’s businesses and operations.

The profile has been compiled to bring to you a clear and an unbiased view of the company’s key strengths and weaknesses and the potential opportunities and € methodology to conduct an analysis of the company's certification process in order to lead to assurance procedures, and other North American Bayer sites have been certified under ISO The site also has a well-established Health, Environment and Safety (HES) Department.

Bayer an analysis

Bayer AG (ADR) holds sales signals from both short- and long-term moving averages. In addition, there is a general sales signal from the relation between the two signals where the long-term average is above the short-term average.

Herbert Bayer joined the Bauhaus in as a student, and his productive relationship there with László Moholy-Nagy led to his avant-garde photographic and typographic experiments.

When the Bauhaus moved from Weimar to Dessau, in , Bayer led the newly established workshop in printing and advertising. In , following director Walter Gropius’s resignation, Bayer left, too, and.

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